UMG x Jack Daniels
Universal Music Group held an activation to recognize & drive awareness around Jack Daniel’s partnership with McClaren. With designed & produced musical performances at two major cities during the sought-after F1 races in Austin and Las Vegas, we desgined and created an outstanding experience where VIPs, KOLs, and consumers came together to celebrate the UMGB, Jack Daniel’s & McClaren.
Creative Direction, Event Design, Floorplans, Renders
Universal Music Group held an activation to recognize & drive awareness around Jack Daniel’s partnership with McClaren. With designed & produced musical performances at two major cities during the sought-after F1 races in Austin and Las Vegas, we desgined and created an outstanding experience where VIPs, KOLs, and consumers came together to celebrate the UMGB, Jack Daniel’s & McClaren.
Creative Direction, Event Design, Floorplans, Renders












