Spotify x Turn Up Australia
Set in the heart of Sydney, Australia, Spotify’s Turn Up AUS partnership with national youth music non-profit The Push comes to life through an afternoon rooted in grassroots music culture, originality and connection. The creative concept reimagines a house as a living music ecosystem: intimate conversations and raw performances unfold in the living room, while DJ sets take over the garage. A visual identity of warm retro tones, grunge textures and film photography gives the experience a nostalgic, lived-in quality, creating a distinctive platform for artist elevation and the next generation of Australian music.
Set in the heart of Sydney, Australia, Spotify’s Turn Up AUS partnership with national youth music non-profit The Push comes to life through an afternoon rooted in grassroots music culture, originality and connection. The creative concept reimagines a house as a living music ecosystem: intimate conversations and raw performances unfold in the living room, while DJ sets take over the garage. A visual identity of warm retro tones, grunge textures and film photography gives the experience a nostalgic, lived-in quality, creating a distinctive platform for artist elevation and the next generation of Australian music.
Creative Direction, Event Design, Consumer Journey
