Spotify x Turn Up Australia
Sydney, Australia
Set in the heart of Sydney, Australia, Spotify’s Turn Up AUS partnership with national youth music non-profit The Push comes to life through an afternoon rooted in grassroots music culture, originality and connection. The creative concept reimagines a house as a living music ecosystem: intimate conversations and raw performances unfold in the living room, while DJ sets take over the garage. A visual identity of warm retro tones, grunge textures and film photography gives the experience a nostalgic, lived-in quality, creating a distinctive platform for artist elevation and the next generation of Australian music.
Sydney, Australia
Set in the heart of Sydney, Australia, Spotify’s Turn Up AUS partnership with national youth music non-profit The Push comes to life through an afternoon rooted in grassroots music culture, originality and connection. The creative concept reimagines a house as a living music ecosystem: intimate conversations and raw performances unfold in the living room, while DJ sets take over the garage. A visual identity of warm retro tones, grunge textures and film photography gives the experience a nostalgic, lived-in quality, creating a distinctive platform for artist elevation and the next generation of Australian music.
Creative Direction, Event Design, Consumer Journey
