Maybelline Grippy Padel Club
Maybelline is ready to make Grippy the name on everyone’s lips—and faces. With the launch of its new gripping primer, the brand wanted to create an experience that embodied the grippy spirit. This moment was brought to life at Earl’s Court’s Social Padel Club, where influencers were invited to come play and experiment with bold textures, snatched skin, and content that sticks. From disruptive content and buzz-worthy influencer moments to padel sessions that stops traffic and dominates feeds, every touchpoint should deliver staying power.
Maybelline is ready to make Grippy the name on everyone’s lips—and faces. With the launch of its new gripping primer, the brand wanted to create an experience that embodied the grippy spirit. This moment was brought to life at Earl’s Court’s Social Padel Club, where influencers were invited to come play and experiment with bold textures, snatched skin, and content that sticks. From disruptive content and buzz-worthy influencer moments to padel sessions that stops traffic and dominates feeds, every touchpoint should deliver staying power.
Creative Direction, Event Design, Floorplans, Renders
