L'Oreal Paris Covent Garden
L’Oréal Paris brought the spirit of Paris Fashion Week to London with a three-day Covent Garden takeover that transformed the iconic piazza into a world of beauty, fashion, and empowerment. The immersive Beauty Backstage experience invited visitors to explore personalised skin analyses, makeup and hair touch-ups, and hands-on product zones covering skincare, haircare, colour, men’s grooming, and makeup. At its heart was Le Défilé, the brand’s signature runway show streamed live from Paris, with a multi-screen setup placing audiences at the centre of the spectacle. Guests also joined “Walk Your Worth” runway moments, masterclasses, talks, and creative sessions celebrating diversity and confidence.
L’Oréal Paris brought the spirit of Paris Fashion Week to London with a three-day Covent Garden takeover that transformed the iconic piazza into a world of beauty, fashion, and empowerment. The immersive Beauty Backstage experience invited visitors to explore personalised skin analyses, makeup and hair touch-ups, and hands-on product zones covering skincare, haircare, colour, men’s grooming, and makeup. At its heart was Le Défilé, the brand’s signature runway show streamed live from Paris, with a multi-screen setup placing audiences at the centre of the spectacle. Guests also joined “Walk Your Worth” runway moments, masterclasses, talks, and creative sessions celebrating diversity and confidence.
Creative Direction, Event Design, Floorplans, Renders
