L'Oreal Glass Skin Sweet Shop
The Glass Skin Sweet Shop was delivered as a three-day immersive pop-up bringing “Skip to the Glow” to life in a highly visual, content-first environment. Launching with influencers and VIPs before opening to the public, the experience transformed product discovery into a highly visual experience. Inspired by the glass-like shine of hard-shelled candy, the creative reimagined the product as a playful sweet shop experience, seamlessly weaving sampling into every touchpoint.
The Glass Skin Sweet Shop was delivered as a three-day immersive pop-up bringing “Skip to the Glow” to life in a highly visual, content-first environment. Launching with influencers and VIPs before opening to the public, the experience transformed product discovery into a highly visual experience. Inspired by the glass-like shine of hard-shelled candy, the creative reimagined the product as a playful sweet shop experience, seamlessly weaving sampling into every touchpoint.
Creative Direction, Event Design, Consumer Journey
