Japan Airlines Lounge x Liverpool Football Club
Japan Airlines (JAL) and Liverpool Football Club (LFC) announced the grand opening of the Japan Airlines Lounge at Anfield Stadium, marking a key milestone in their new multi-year partnership announced in June 2024. The new lounge design offers a fresh and unique experience that blends Japanese hospitality with the excitement of English football. Reflecting the serenity and luxury of JAL's service, the event design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and ikebana style centrepieces with origami liverbirds.
Creative Direction, Event Design, Floorplans, Tablescape