Google DeepMind Office Opening & Social
A two-part launch experience celebrating the opening of Platform 37 (P37) and the beginning of a new chapter for the Google DeepMind team in their new office headquarters. The week opened with the First Day of Business event, a premium and motivational welcome centred around team milestones and a company toast. This was followed by the First Thursday Social, a high-energy celebration inspired by British summertime and the World Cup. A distinct event identity was created for both moments, thoughtfully woven throughout the building, encouraging guests to experience the building in new, unexpected and impactful ways.
A two-part launch experience celebrating the opening of Platform 37 (P37) and the beginning of a new chapter for the Google DeepMind team in their new office headquarters. The week opened with the First Day of Business event, a premium and motivational welcome centred around team milestones and a company toast. This was followed by the First Thursday Social, a high-energy celebration inspired by British summertime and the World Cup. A distinct event identity was created for both moments, thoughtfully woven throughout the building, encouraging guests to experience the building in new, unexpected and impactful ways.
Creative Direction, Event Design, Consumer Journey
