DYSON PARIS FASHION WEEK
This project involved strategizing, designing, and executing an immersive (re)launch of the Dyson Airstrait on the 28th of February, during Paris Fashion Week. We leveraged the launch event as a relationship builder among media and KOLs to create an engaging milestone moment for the Dyson brand and Airstrait product - featuring an immersive masterclass space, a hanging installation and portrait studio.
This project involved strategizing, designing, and executing an immersive (re)launch of the Dyson Airstrait on the 28th of February, during Paris Fashion Week. We leveraged the launch event as a relationship builder among media and KOLs to create an engaging milestone moment for the Dyson brand and Airstrait product - featuring an immersive masterclass space, a hanging installation and portrait studio.
Creative Direction, Event Design
