Dove Refillable Launch Event
Dove’s first refillable 72-hour antiperspirant was launched through a premium, fashion-inspired Drop Shop. Designed to feel exclusive and collectible, the experience flipped traditional luxury codes to position care as something infinite. Spanning over two days, the event comprised of a PR event, featuring a performance by artist Griff, and a consumer day for the general public, driving greater product interaction, sales and overall impact.
Dove’s first refillable 72-hour antiperspirant was launched through a premium, fashion-inspired Drop Shop. Designed to feel exclusive and collectible, the experience flipped traditional luxury codes to position care as something infinite. Spanning over two days, the event comprised of a PR event, featuring a performance by artist Griff, and a consumer day for the general public, driving greater product interaction, sales and overall impact.
Creative Direction, Event Design, Consumer Journey
